DIGITAL MARKETING NOTES

Digital marketing is way of marketing ones product or a service through digital platforms such as search engines, social medias, websites and other digital platforms. The marketing which involves the use of the internet is basically termed as digital marketing.
The main digital marketing strategies involve the following methods which are search engine optimization, search engine marketing, social media marketing, Email marketing and Inbound marketing. Focusing on each of the individual sections in digital marketing search engine optimization as well as search engine marketing deals with the marketing in the search engines which are used to get to results. The social media marketing focuses on creating an awareness about a budding projects through the social platforms and through emails.

There are some basic terms which are to be kept in mind for the SEO technique:
Ranking: It is the position of the website in the google result page.
SERP: Search Engine Result Pages. It is the results that a user gets when they input a particular term for searching.
There are 5 types of SERP :
Organic Result
Paid Result
Map Listing
Knowledge Graph
Direct Answers

SEARCH ENGINE OPTIMIZATION
 Search engine optimization is the technique through which the website of a particular business is marketed using the search terms inserted by the user. Usually the website is optimized using the keywords.
There are two types of SEO : on page SEO and off page SEO.
The ON PAGE SEO focuses on optimizing the contents that are within the website and visible to the user and the OFF PAGE SEO focuses on building links for the optimized website so as to make it reach on the first position of the first page.

Impact of Digital Marketing in small business

digital marketing is the newly emerged trend in the fast moving business world.It is the process of marketing the goods  and services using the help of electronic devices.Most of the business prefer marketing through digital forms because is helps in mass reach of the product and services.every business org should ensure its survival in the competitive business world. Big multinational companies and companies with large investment have huge opportunities  for marketing their products so its very difficult for small business to get its attention.small business mostly prefer advertising through printed medias such as paper coupons etc. benefits of digital marketing for small business is that they helps in attracting target customers with cost effectiveness. 

The digital marketing has made a drastic change in the modern business work.According to the survey conducted by various organisation the the number of people using the internet or social media are increasing day by day and 60.5% it is from the mobile phones.small business can also make the benefits of available digital resource so that they can get mass reach of there product with less investment than ads televisions and others medias etc.

benefits of digital marketing:-

• Mass reach  
• Less investment than normal ads
• can attract international customers
• Increases revenue
• Can target right customers

the main importance of the digital marketing is we can get information or search about the product anywhere any time .there is no such limitation or any time specification for this marketing.Its very difficult for the small business to do international ads and it requires huge investment but digital marketing helps small business to attract global customers without any limits For that they can appoint a digital strategist.online strategist will research about  the market conditions,analyse the market condition and take necessary action on it.