DIGITAL MARKETING NOTES

Digital marketing is way of marketing ones product or a service through digital platforms such as search engines, social medias, websites and other digital platforms. The marketing which involves the use of the internet is basically termed as digital marketing.
The main digital marketing strategies involve the following methods which are search engine optimization, search engine marketing, social media marketing, Email marketing and Inbound marketing. Focusing on each of the individual sections in digital marketing search engine optimization as well as search engine marketing deals with the marketing in the search engines which are used to get to results. The social media marketing focuses on creating an awareness about a budding projects through the social platforms and through emails.

There are some basic terms which are to be kept in mind for the SEO technique:
Ranking: It is the position of the website in the google result page.
SERP: Search Engine Result Pages. It is the results that a user gets when they input a particular term for searching.
There are 5 types of SERP :
Organic Result
Paid Result
Map Listing
Knowledge Graph
Direct Answers

SEARCH ENGINE OPTIMIZATION
 Search engine optimization is the technique through which the website of a particular business is marketed using the search terms inserted by the user. Usually the website is optimized using the keywords.
There are two types of SEO : on page SEO and off page SEO.
The ON PAGE SEO focuses on optimizing the contents that are within the website and visible to the user and the OFF PAGE SEO focuses on building links for the optimized website so as to make it reach on the first position of the first page.